I am a UX Research Lead and a mentor to product teams in the areas of strategy, customer centricity and research
Tasks I can help with
If you are a startup and you need
Launch the research practice
If you want product managers to have the courage and confidence to communicate with users, and make research a necessary part of product development.
Perform complex research projects
When the team needs to do a big and complex research, but doesn't have enough in-house expertise.
Identify user segments and hack the growth
If you have difficulty segmenting users: the existing data does not provide insights.
Hire a researcher
If you want to hire a researcher, but don't know what kind of specialist you're looking for.
Services I provide
1
Training and support
I will create a training program for the teams and support the first steps. I will provide valuable feedback, answer all questions, and show that research is cool, useful, and not scary at all.
2
Strengthen teams with expertise
I will help you to: — Choose the right research design; — Apply the proper research tools: guides and questionnaires; — Define the sample of respondents and the interview process; — Analyze the findings.
3
User segmentation projects
I will help you research and find criteria for key user segments and build a product strategy based on them.
4
Hiring a researcher to team
I will help you better understand your research needs, define candidate search criteria and conduct first interviews.
A multidisciplinary CX/UX research lead with over 12 years experience focused on strategic research, growing research practice and working with product teams.
I’m passionate about understanding and championing users' needs bringing them to the heart of product development to create intuitive, engaging products that bring value to the customers and maximize business performance.
As a consultant and mentor I have worked with SAP, Raiffeisenbank, Kasperskiy lab, Alfa Bank, Rosatom, MTS, Sberbank, Korablik, Impact Hub, SmartWay, HUMO, SkyFort Capital. I also have a master's degree in business psychoanalysis from the Higher School of Economics.
Otkritie Bank
Otkritie bank is one of top 10 major banks in Russia and a systemically important credit institution, which offers a full range of cutting-edge financial services to its corporate, retail, SMEs and Private banking clients.
Avito
Largest classified in Europe
Modulbank
The first bank in Russia specialized on SMEs only.
SberMarket
One of the leaders among grocery delivery services.
1500+ hours
Conducted in-depth interviews during my career in research
150 professionals
Trained in product research and user-centric approach
30 companies
I worked with on the international and Russian markets
$12 millions
Raised by a startup I helped launch in the European market in 2020
Remember that moment in the movies when the heroes hit the big red button, speed up, and left all the enemies behind? Tanya is your red button for user research. With her work, you'll immediately jump a few notches and start to base your product development on verified data from users, not someone else's guesses.
Tanya gave our design team a small but very comprehensive course on research, after which the team became courageous and began to participate in user interviews, and after a while they became completely independent and fully covered their needs for user data within the product teams.
That said, you can always come to Tanya and she'll explain the most complex concepts and techniques on her fingers in an engaging and lucid way. She will help with research design, questionnaire, and will give a few pro tips that will bail you out more than once.
Today it is difficult to find a researcher who can bring value to a company: to make conclusions on the basis of which you can really develop a product strategy. If you are reading this review, you have already found such an expert.
Tanya speaks the same language as the business, understands the needs of the company at the moment and brings exactly the result agreed on in time. Tanya can do independent research or reinforce yours: she is great at building methodology and conducting big research with even inexperienced employees.
If your product managers or analysts lack research competencies, you should come to Tanya too: she will teach and help you practice your new skills.
At that time the words "user's pain" were something very strange, as there was only one corporate thought sitting in my head, "the product must make money".
And so such a soft, long, deep transformation of thinking began in my life.
And this is not about working as a business pile and marketers: "quick and painful", "super results", "beautiful product packaging", a magic pill, 1 million in a month.
This is a completely different level of thinking, it's about true motivation and caring about the customer. Tanya always brings you back to the reasons why you are here and why you do what you do, and it always gives you strength, turns you around to face the client and helps you to move in the right direction.
Many times in different interviews, conferences and business trainings I hear phrases like "the product dies when you stop hearing the client", "stakeholder wants that and we don't know how to change his mind", "research is always ambiguous and everybody treats it differently" and other things that seem to mean a lot but are difficult to put into practice. So Tanya knows WHAT to do with RESEARCH, how to CRYSTALLIZE the product out of 10 000 hypotheses and how to ALWAYS remember for whom you are doing it all and be face-to-face with the client.
We worked with Tatiana on the project of fast delivery at Sbermarket. We studied who needs fast delivery, how fast, under what conditions. We learned a lot of interesting things: what kind of delivery you need if you run out of food or have some left in your fridge.
I would like to recommend Tatiana not as only a master of her craft, but also as a person who taught me the right approaches to research.
Remember that moment in the movies when the heroes hit the big red button, speed up, and left all the enemies behind? Tanya is your red button for user research. With her work, you'll immediately jump a few notches and start to base your product development on verified data from users, not someone else's guesses.
Tanya gave our design team a small but very comprehensive course on research, after which the team became courageous and began to participate in user interviews, and after a while they became completely independent and fully covered their needs for user data within the product teams.
That said, you can always come to Tanya and she'll explain the most complex concepts and techniques on her fingers in an engaging and lucid way. She will help with research design, questionnaire, and will give a few pro tips that will bail you out more than once.
Today it is difficult to find a researcher who can bring value to a company: to make conclusions on the basis of which you can really develop a product strategy. If you are reading this review, you have already found such an expert.
Tanya speaks the same language as the business, understands the needs of the company at the moment and brings exactly the result agreed on in time. Tanya can do independent research or reinforce yours: she is great at building methodology and conducting big research with even inexperienced employees.
If your product managers or analysts lack research competencies, you should come to Tanya too: she will teach and help you practice your new skills.
At that time the words "user's pain" were something very strange, as there was only one corporate thought sitting in my head, "the product must make money".
And so such a soft, long, deep transformation of thinking began in my life.
And this is not about working as a business pile and marketers: "quick and painful", "super results", "beautiful product packaging", a magic pill, 1 million in a month.
This is a completely different level of thinking, it's about true motivation and caring about the customer. Tanya always brings you back to the reasons why you are here and why you do what you do, and it always gives you strength, turns you around to face the client and helps you to move in the right direction.
Many times in different interviews, conferences and business trainings I hear phrases like "the product dies when you stop hearing the client", "stakeholder wants that and we don't know how to change his mind", "research is always ambiguous and everybody treats it differently" and other things that seem to mean a lot but are difficult to put into practice. So Tanya knows WHAT to do with RESEARCH, how to CRYSTALLIZE the product out of 10 000 hypotheses and how to ALWAYS remember for whom you are doing it all and be face-to-face with the client.
We worked with Tatiana on the project of fast delivery at Sbermarket. We studied who needs fast delivery, how fast, under what conditions. We learned a lot of interesting things: what kind of delivery you need if you run out of food or have some left in your fridge.
I would like to recommend Tatiana not as only a master of her craft, but also as a person who taught me the right approaches to research.